The Intelligence Layer Your Marketing Stack Has Been Missing.
Adaptive is TPG’s proprietary marketing technology platform, built to connect your data, eliminate operational friction, and turn insights into action. Faster than any dashboard. Smarter than any spreadsheet.
Why Adaptive Exists
Data is everywhere. Direction is not.
Most brands aren’t losing to bad creative or low budgets. They’re losing to fragmented data, disconnected platforms, and teams spending more time managing tools than driving growth.
Adaptive was built to close that gap; connecting your CRM, media platforms, and analytics infrastructure into a single, intelligent system that turns data into direction.
Siloed data sources the average marketing team manages daily
%
analyst time spent cleaning and moving data instead of activating it
%
of available marketing data actually used to make decisions
From Insights to Action
Adaptive is your marketing intelligence operating system.
Adaptive acts as the connective tissue between your data sources, marketing platforms, and business outcomes. It ingests, blends, and activates your data; closing the loop between CRM signals and media performance, and optimizing your marketing portfolio based on prospect quality and recognized revenue.
Built by the practitioners who do the work every day, Adaptive isn’t a bolt-on tool. It’s a proven system designed to operationalize intelligence and deliver impact in days, not months.
Built on 15+ Years of Technology Innovation
Proven at scale. Ready on day one.
15+
Years of Technology
Solutions
20+
Integrated
Data Sources
1,000+
Triggered Automations
300+
Reports & Insights
Platform Capabilities
Stop managing data and start driving growth.
Marketing teams rarely have a data problem. They have a direction problem. The numbers exist, scattered across a dozen platforms that were never built to talk to each other, and reconciling them eats the hours that should go into deciding what to do next.
Adaptive is the intelligence layer that sits across that stack. It connects your sources, automates the work that does not need a person, and turns what already happened into what should happen next.
Integrate
One source of truth. Zero data silos.
Adaptive ingests signals from 20+ sources across your paid media, CRM, analytics, and reporting platforms — eliminating the toggling, reconciling, and guesswork that slows teams down.
Automate
Stop doing manually what technology can do instantly.
Adaptive automates the tasks eating your team's time: campaign management, budget pacing, reporting pulls, and performance alerts, so your analysts stop cleaning data and start driving strategy.
- Automated campaign management and budget optimization
- Triggered workflows based on real-time performance signals
- Custom alerts and anomaly detection across channels
- Reporting automation that eliminates manual pulls
Develop
Turn performance data into forward-looking strategy.
Adaptive connects CRM revenue back to media performance, surfacing which channels drive qualified pipeline, where spend is being wasted, and where the next growth opportunity is hiding.
- Full-funnel attribution connecting media spend to recognized revenue
- Prospect quality scoring integrated with media optimization
- Custom dashboards built around your KPIs — not vanity metrics
- Continuous performance loops that compound over time
BUILT DIFFERENT
Technology built by marketers, for marketers, and proven every day.
Most marketing technology is built by engineers for engineers. Adaptive was built by performance marketers who were tired of the tools available to them. Every feature exists because we needed it ourselves — and because our clients needed results, not roadmaps.
Total Transparency
You get full access to the same data and dashboards we use. No black boxes, no gated insights.
Built to Integrate
Adaptive is designed to work with your existing tech stack, not replace it. Flexible architecture means faster onboarding and less disruption.
Speed to Value
Onboard and activate your data in days, not weeks. We don't believe in months-long implementations.